How is Google Optimize better as compared to earlier A/B testing done in Google Analytics?
Last year, Google Optimize was released in beta. Marketers and optimizers around the world awaited a chance for the newest suite of tools to become widely available. Now that Optimize (and its not-free bigger brother Optimize 360) are out of beta, businesses want to know if Optimize is right for them. The question for many is, how is the Optimize system better than the A/B testing we’ve done to this point?