10 Key Online Marketing Metrics You Can’t Afford to Miss

Sometimes it helps to recall the clichéd. What cannot be monitored cannot be measured. Assuming your brand has adapted itself to being digitally savvy and is connected with users important to your bottom-line. Online marketing strategies have been carefully devised and intelligently implemented. But what about monitoring these efforts?

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How did Absolut Vodka, Colgate, Xiaomi, Buzzfeed use WhatsApp for their Branding, Sales, and Virality?

With its versatile and user-friendly features of instant messaging, multimedia sharing, contact addition and chat group creation, WhatsApp is probably the most popular messaging application across the globe, boasting 700 million active monthly users. As a networking platform, WhatsApp has opened doorways for communities and interest groups to connect with members with ease and share ideas.

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Blogging for Business Part 2: How to promote your Blogs beyond Twitter and Facebook?

Blogging for your brand, if done right, gives you the opportunity to engage with existing and prospective customers, gain leads, increase brand resonance among the target market and drive digital traffic to your sites in a cost-effective manner. Yet, despite your content creation and curation efforts, you may face a common challenge– where is my blog traffic?

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Google Delays Penguin Update

Looks like the search giant is not in a hurry to release the next Penguin update this year end. With holidays looming over, it could happen only next year.

But what was special about this update? This Penguin update was supposed to be a real-time version of the algorithm. That means, if Google discovers a particular link attributed to your site is removed (whether it’s a good link or a bad one), the Penguin algorithm will process it in real time and the consequent changes in ranking will also be effected almost real time.

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Blogging for Business Part 1: Do you really need a business blog?

While creating a multi-channel marketing and communication strategy, certain key platforms of online marketing such as digital marketing and social media marketing will be an indispensable part of the grander scheme of things. In the midst of piecing together your online marketing puzzle, you will ask yourself the question – Do I really need a blog for my business?

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