What Changes To Facebook’s News Feed Mean For Your Marketing Strategy
Facebook News Feed is Changing. What does it mean for your marketing?

At the start of 2018, Facebook announced changes to how its news feed would work. In short, their intent is to put greater value on posts from friends and family, and posts which receive more sharing and commenting from friends and family. The flip side of this is that what Facebook refers to as ‘passive content’—videos and articles that are designed only to be watched or read, rather than interacted with in some fashion—will be reduced in priority. Publishers, small businesses, and other groups that use social media outlets as their main method of outreach tend to create advertising that is, in effect, passive content. Therefore, those groups will likely be the most affected and in greatest need of a shift in how they use social media to achieve their goals.

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Marketing Best Practices to Target Audience Testing

If you’re new to dealing with lead generation campaigns, you’ll soon realize it’s a long road in dealing with the marketing funnel. Nurturing leads is a true journey involving many detailed steps that requires more personal techniques to reach those you want to target.

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When Less is More

Don’t ramble. Don’t rattle. Be prudent in your marketing communication.

It’s a fact of life: For today’s multi-screen hooked, attention-deficit audience, less is more. Don’t beat about the bush. Get to the heart of the matter, and they may listen. Else, you will simply drive them away.

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Are you using these Google Analytics features for your Performance Marketing?

Since its inception over a decade ago, Google Analytics has proven to be an indispensable web marketing tool for many businesses with an online presence. This immensely popular website analytics tool provides online businesses and marketing affiliates with crucial data about the traffic flow of users to their sites and the activities they perform. The data can then be analyzed, and the information used to enhance the functionality and performance of a website. Although the capabilities of Google Analytics are varied, there are five crucial features that you will find very helpful in monitoring the performance of your site.

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