Are you using these Google Analytics features for your Performance Marketing?

Since its inception over a decade ago, Google Analytics has proven to be an indispensable web marketing tool for many businesses with an online presence. This immensely popular website analytics tool provides online businesses and marketing affiliates with crucial data about the traffic flow of users to their sites and the activities they perform. The data can then be analyzed, and the information used to enhance the functionality and performance of a website. Although the capabilities of Google Analytics are varied, there are five crucial features that you will find very helpful in monitoring the performance of your site.

Read more

Marketing Best Practices You Can Adopt In Lead Generation Campaigns

Lead generation campaigns are an important part of doing business. When you can capture more leads, it allows you to promote your business to those who have already expressed interest. It gives your sales team something to work with so that it isn’t all about cold calling. Your sales team can be more productive if you are actively generating new leads.

Read more

10 Tips for the Use of Color in Web Designing

At some point, everyone who works in design—that includes graphic designers, interior designers, web designing agencies and more—must confront the ways in which they use color. And at some point, inevitably, that becomes self-examination—an attempt to understand the extent to which the designer’s personal sensibilities conflict or are in harmony with the perceptions of their audience.

Read more

How Artificial Intelligence Drives Digital Marketing?

Today’s digital marketing agencies can access many kinds of data from any network. Think Facebook and Twitter. Their marketers have the job of sorting through vast amounts of “unstructured data,” and it could overwhelm them, says Forbes.com’s John Ellett. The solution is not putting more marketers on the case. Instead, companies can use digital marketing tools powered by artificial intelligence (AI) and decide how to make the best use of this data.

Read more

Why Your Business Needs a Responsive Website?

With iPhones, Tablets, and Android phones becoming one of the most common mediums for users to browse websites online, it is high time that website owners realize the significance of designing responsive websites. Though the first website of this genre was created some time back in 1996 when the Nokia 9000 web-friendly communicator was launched, the concept is yet to carve a place for itself among the web based businesses. 2012 saw the topic being avidly discussed. So what is the big hype that surrounds responsive web design? Let’s delve into the specifics.

Read more

Digital Marketing: 5 Focus Areas

With the fast expansion of technology within the marketing sector, there is no shortage of ideas to help grow and expand your business. However, it is definitely overwhelming trying to keep track of the newest trends and development in the digital marketing sphere. With that in mind, we have looked at the key trends that you should be keeping an eye on.

Read more

12 A/B Split Testing Mistakes Businesses Make All The Time

Whether you’re updating your web presence or wondering whether it might be time to do an update, A/B split testing can provide valuable insight into how your customers really feel. When done properly, A/B split testing drives critical business decisions. Today, we’re going to look at 12 A/B Split Testing Mistakes Businesses Make All The Time and how to avoid making those mistakes.

Read more

Stay Clear Of The Marketing Automation Mistakes Most Marketers Make

Marketing is of the utmost importance to your business. If you don’t take the time to market appropriately, you are virtually invisible to your customers – and this is going to impact your revenue, your bottom line, and your overall ability to stay in business. As a marketer, you need to learn the best way to handle marketing automation and not make the mistakes that so many people do.

Read more

Long is in. Short is out. Now is the time to switch over to expanded text ads.

Are you still stuck with standard text ads?

Well, you can’t be, going forward.

Search and digital ad giant Google has rolled out its new ad format called the ETA (Extended Text Ads) that now becomes the default norm. Although the search engine results pages (SERPs) will continue to display a mix of both these types of ads, Google is soon going to do away with the standard text ads.

Read more

© Highpurple 2018