Content marketing is one of the most critical pillars of your marketing efforts. You want to connect with your customers, providing them with valuable content that will help solve their pain points and help establish your business as an expert in your field. Sometimes, however, it can be difficult to determine whether or not your content marketing efforts are working for you. By using these methods, you can more effectively assess the effectiveness of your content marketing efforts. Google Analytics provides you with an excellent study of how your content marketing methods are working for your business.
In today’s fiercely competitive global economy, you can hardly afford not to focus on increasing your conversion rate. Fortunately, there are many simple steps you can take to bolster your conversion rate and position your company to become an industry leader. Below are seventeen best practices for conversion rate optimization that may increase your ROI by 700%.
This is one of the big-impact rollouts that Google has made in the recent times. And if you are a CMO or Digital Marketing captain or anyone who has got to do anything with your brand’s digital traction, this is something you should be aware of.
Mobile-first indexing is Google’s attempt at according priority to the mobile version of your site as a key determinant for its indexing and ranking maths.
When something becomes such an important part of your life, it’s hard to imagine it didn’t exist a decade ago — a job, a marriage, a child … a smartphone?
In this 10th anniversary year of the release of the iPhone, Adobe offers us a snapshot of how the transformation brought about in individual lives across the globe has had a profound change in how companies must interact with their customers.
Brand loyalty has always been an important factor in building a solid business, but in today’s age of a billion online options, it’s even more so. A lot of companies have amazing products, so to give your customers that extra incentive to become a loyal and returning customer, they have to fall in love with you as well as your products. You have to engage them on a more personal level.
“When marketers can deliver the right message to the right inbox at the right time, email and data can improve loyalty, reduce churn and continue to be the best return on investment.”
– Data & Marketing Association (DMA)
Marketing and sales are becoming harder and harder as the consumers have more and more options. They are constantly being bombarded with efforts to attract their attention which makes it harder to stand out. Even when the product and demand are a good match, the consumer may have some other extraneous factor holding them up from making the purchasing decision. That is why sales qualified leads (SQLs) are so crucial to organizations. These are the highest converting leads and must be maximized to increase revenue. For that reason, companies need to look for methods to deliver the highest number of SQLs possible.
It’s baack! Mary Meeker’s 2018 Internet Trends Report, that is…
The much anticipated report full of data, details and if you know what to look for, insights into where the IoT is headed. That is the kind of information that can be useful for businesses, owners and especially marketers. Half of the battle in marketing has always been, “being where they are at,” and even getting there ahead of them!
How is Google Optimize better as compared to earlier A/B testing done in Google Analytics?
Last year, Google Optimize was released in beta. Marketers and optimizers around the world awaited a chance for the newest suite of tools to become widely available. Now that Optimize (and its not-free bigger brother Optimize 360) are out of beta, businesses want to know if Optimize is right for them. The question for many is, how is the Optimize system better than the A/B testing we’ve done to this point?
Emotions talk to consumers like nothing else does.
Saroo Brierley got separated from his Indian family at the age of five. The little, lost boy boarded a train and guess what? He was taken on board by a kind family in Australia. Nearly 25 years later, Saroo used Google to trace his Indian roots.