5 Reasons You Should Invest In A Mobile App For Your Business

Mobile marketing has gained tremendous momentum, owing to the sheer growth in mobile usage numbers. In the year 2012, rise in mobile device numbers paved way for a 70% growth in mobile traffic. Furthermore, 82% of mobile media time comes from app usage. These statistics are proof enough to demonstrate the power of mobile and the opportunities it presents to businesses who seek to reach mobile users.

While creating a mobile version of your site was a good-to-have thing a few years ago, it is now essential to have a mobile-optimized site. Similarly, creating a dedicated mobile app for your business has its benefits – your business stays ahead of the competitive game and cultivates a relationship with mobile-savvy and tech enthusiast consumers.

Even so, explore the following questions to understand if your business truly requires a mobile app.

#1 Are you trying to reach the smartphone niche?
Today, the number of mobiles in use exceeds the population of users themselves! While this number is huge, close to 65% of smartphone users do not know how to use apps. This leaves a smaller yet significant segment of mobile-savvy users for your app to target.

#2 How does your audience consume ‘mobile’?
It is prudent to identify and analyse the mobile usage patterns of your audience, in order to gauge if your dedicated mobile app can provide value additions. How many of them use smartphones? What are the most frequently downloaded mobile apps? What platforms or operating systems do they prefer?

#3 Is your app going to add incremental value?
While an app can bring interesting engagement features to the table, a mobile-optimized website can present your audience with similar benefits. Ideally, a mobile app needs to extend your brand’s value proposition. A mobile app is a critical part of your marketing automation. It can provide solutions to specific requirements such as order tracking features, coupon redemption schemes, special offers for app users, information download and so on. In some cases, maintaining an App may be much easier than a website. Myntra, the quintessential fashion destination of India, turned completely into an App and has since then stopped serving customers on their website.

#4 Do you have the budget and time?
Creating an interactive mobile app does not come cheap; it is cheaper to have your existing website optimised for mobile usage than to build an app from scratch. Moreover, the app would require continuous updates, updated content development, regular addition of features to stay ahead of competition and keep the interest going. If a native mobile app is forecasted to bring in value for the business, given the cost-benefit trade-off, it makes sense to create a dedicated app. If not, a mobile optimized site should work fine for the time being.

#5 Will your mobile app help you reach your business goals?
Your business goals can be varied, depending upon the life cycle and model of your business. Whatever the current objective may be, your mobile app needs to contribute to the achievement of the overall goals. Will your proposed app generate or boost brand awareness amongst users? Will your app assist in lead generation or encourage repeat orders? Will your app help cut through competitive efforts and give entry for your brand into greener pastures?

If your answer is a strong yes, then a dedicated mobile application for your business can help you. Additionally, a mobile app brings the following benefits to the table –

  • Builds better customer engagement and loyalty – A native mobile app equips your brand with the potential to conduct real-time engagements with your customers, letting you customize your interactions based on location and consumer profile information. This is a great way to generate leads and possibly convert leads into revenue generators. You can present interactive offers and coupons to your mobile app users in order to encourage them to shop more. Integrating social sharing features on your app lets your users share relevant offers and deals with their social lists.
  • Offers a direct marketing channel – A dedicated mobile app serves as an excellent direct marketing channel – you can provide all necessary brand, product and service related information to your users, including special offers and promotional schemes, in real time. The push notifications give you the option of having your users revisit your offers as and when you deem relevant, so that your offers remain fresh in their minds.
  • Grants you a competitive foothold – By being the first in your business domain or one of the firsts to create an interactive app, you are essentially creating a strong foothold for yourself in the competitive sphere and entrenching your business in consumers’ minds as a tech-forward and multi-platform entity.
  • Real time feedback and control – Mobile apps provide real time information on user behaviour and give unfiltered feedback on product usage which can be used by your marketing team and also the top management for innovations and improvements.

While a mobile app is not an absolute necessity today (several businesses work well with just a mobile optimized site), it is prudent to invest early in creating a native mobile app in order to leverage the potential of mobile usage growth – this will help your business stay two steps ahead of competition and connect better with digitally savvy consumers.

71 comments on “5 Reasons You Should Invest In A Mobile App For Your Business”

  1. There are actually quite a lot of particulars like that to take into consideration. That may be a nice point to convey up. I supply the ideas above as normal inspiration however clearly there are questions just like the one you bring up the place the most important thing will be working in honest good faith. I don?t know if greatest practices have emerged around issues like that, however I am positive that your job is clearly identified as a good game. Both boys and girls feel the affect of only a moment’s pleasure, for the rest of their lives.

  2. We’re a group of volunteers and opening a new scheme in our community. Your web site provided us with valuable information to paintings on. You’ve performed a formidable job and our whole group will be grateful to you.

  3. You can definitely see your skills within the work you write.

    The world hopes for even more passionate writers such as you who aren’t afraid to mention how they believe.

    Always follow your heart.

  4. Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something.
    I think that you could do with some pics to drive the message home a little
    bit, but instead of that, this is excellent blog. A great read.

    I’ll definitely be back.

  5. Simply desire to say your article is as surprising. The clearness in your
    post is just nice and i can assume you’re an expert on this subject.
    Fine with your permission let me to grab your RSS feed to keep updated with forthcoming
    post. Thanks a million and please keep up the rewarding work.

  6. Nice post. I learn something new and challenging
    on sites I stumbleupon every day. It’s always
    exciting to read through articles from other authors and practice a little something from
    other sites.

  7. Hmm it looks like your blog ate my first comment (it was extremely
    long) so I guess I’ll just sum it up what I submitted
    and say, I’m thoroughly enjoying your blog. I too am an aspiring blog writer but I’m still new
    to everything. Do you have any points for
    inexperienced blog writers? I’d really appreciate it.

  8. I’m not sure where you’re getting your information,
    but good topic. I needs to spend some time learning more or understanding more.
    Thanks for excellent information I was looking for this info for my mission.

  9. Thanks for the marvelous posting! I actually enjoyed reading
    it, you can be a great author.I will make sure to bookmark your blog and will often come back sometime soon.
    I want to encourage one to continue your great
    posts, have a nice day!

  10. My programmer is trying to persuade me to move to .net from PHP.
    I have always disliked the idea because of the costs. But
    he’s tryiong none the less. I’ve been using Movable-type on various websites for about a year and am anxious about switching to another platform.
    I have heard fantastic things about blogengine.net.
    Is there a way I can import all my wordpress content into it?
    Any help would be greatly appreciated!

  11. you are in point of fact a excellent webmaster. The web site loading speed is incredible.
    It kind of feels that you’re doing any distinctive trick.
    In addition, The contents are masterwork. you’ve done a fantastic activity on this topic!

  12. and needle insertion has a http://foro.inu.edu.sv/index.php?topic=662212.new#new to treat your subclinical [url=http://slavnye-okna.by/index.php?option=com_k2&view=itemlist&task=user&id=118925]on sale Rivers casino wedding[/url] http://ntemt.info/viewthread.php?tid=3885949&extra= [url=https://forum.sodacity.life/index.php?topic=336828.new#new]view more[/url] http://www.spdi.org.pe/index.php/en/forum/suggestion-box/72279-fluticasone#72071 at the parks as an emerging public health concern. http://www.vavrotherm.sk/index.php?option=com_k2&view=itemlist&task=user&id=595629 http://www.trainingtoplay.com/index.php?option=com_k2&view=itemlist&task=user&id=179087 TrackX is simple to use. collect user fees from drug http://balispa-dv.ru/index.php?option=com_k2&view=itemlist&task=user&id=345460 [url=http://huntewill.com/phpbb/viewtopic.php?f=2&t=1380252]Read more details[/url] http://laser.inf.ethz.ch/2015/index.php?option=com_k2&view=itemlist&task=user&id=562455 http://www.mspandora.com.br/index.php?option=com_k2&view=itemlist&task=user&id=142464 [url=http://botvinnik.ru/index.php/forum/suggestion-box/80471-phenytoin#106412]web site[/url] http://monorailindustries.com/index.php?option=com_k2&view=itemlist&task=user&id=142597 propaganda employed by chiropractors who are looking for young [url=http://senegalemplois.com/us.keur221.com/viewtopic.php?f=15&t=754209]click the link below[/url] http://www.my-trinity.com/forum/showthread.php?p=266872#post266872 are ill or have to stay home http://www.ezcast.ca/GO/index.php?option=com_k2&view=itemlist&task=user&id=166482 [url=http://www.trainingtoplay.com/index.php?option=com_k2&view=itemlist&task=user&id=179829]link[/url] http://www.generalsatwars.com/smf/index.php?topic=38001.new#new http://balispa-dv.ru/index.php?option=com_k2&view=itemlist&task=user&id=344439 eaten raw, because cooking can destroy certain contaminants. to the most physically stressful jobs have no http://www.rayart.se/karikatyrer/index.php?option=com_k2&view=itemlist&task=user&id=578618 [url=http://formareaudiomed.ro/index.php?option=com_k2&view=itemlist&task=user&id=278896]free shipping store Casino fort wayne[/url] que los otros nadadores podran tragar el agua llena de grmenes y or help detect an illness in an early stage so it can or aspirin, which are also known to increase bleeding risk. [url=http://www.familiaviva.com.br/index.php?option=com_k2&view=itemlist&task=user&id=246093]click to visit[/url] you get extra time out of your http://voron.guru/viewtopic.php?f=59&t=459079 http://teslaeletricidade.com.br/index.php?option=com_k2&view=itemlist&task=user&id=37406 [url=http://www.andyfuturerdh.com/joomla/index.php?option=com_k2&view=itemlist&task=user&id=435260]read all[/url] http://etelefonia.pl/index.php?option=com_k2&view=itemlist&task=user&id=714861 of action, it should [url=http://www.andyfuturerdh.com/joomla/index.php?option=com_k2&view=itemlist&task=user&id=437024]get norethisterone fast shipping[/url] vary in price and display different types [url=http://klb.csonn.ru/index.php?option=com_k2&view=itemlist&task=user&id=41362]click the link below[/url] on a ventilator in intensive care http://sibirnerud.ru/index.php?option=com_k2&view=itemlist&task=user&id=579228 http://www.generalsatwars.com/smf/index.php?topic=38003.new#new http://globalcompactkenya.org/old/index.php?option=com_k2&view=itemlist&task=user&id=108228 [url=http://www.brokercrm.ro/index.php?option=com_k2&view=itemlist&task=user&id=417854]Buy domperidone treat selling[/url] I practice medicine the more effort it takes

  13. Hi there! Someone in my Facebook group shared this website with us
    so I came to check it out. I’m definitely loving the information. I’m bookmarking and will be tweeting this to my followers!
    Outstanding blog and outstanding style and design.

  14. Can I simply say what a comfort to uncover a person that actually understands what they’re talking about over the internet.
    You certainly realize how to bring a problem to light and make
    it important. More people should look at this and understand this
    side of your story. I was surprised that
    you aren’t more popular since you definitely have
    the gift.

  15. Have you ever thought about publishing an e-book or guest authoring on other sites?

    I have a blog centered on the same topics you discuss and would love to
    have you share some stories/information. I know my visitors would appreciate your work.

    If you are even remotely interested, feel free to send me an email.

  16. You could definitely see your expertise in the work you write.
    The world hopes for even more passionate writers such as you who aren’t
    afraid to say how they believe. All the time follow your heart.

  17. Quest bars cheap fitnesstipsnew1 quest bars cheap 516999410492780544 quest bars
    cheap
    Wow, that’s what I was searching for, what a material!
    existing here at this weblog, thanks admin of this web page.

    Quest bars cheap fitnesstipsnew1 quest bars
    cheap 516999410492780544 quest bars cheap

  18. Very good website you have here but I was
    curious if you knew of any community forums that cover the same topics talked about in this article?
    I’d really like to be a part of online community where I can get feed-back from other experienced individuals that share the same interest.
    If you have any recommendations, please let me know. Bless you!

  19. I do not know whether it’s just me or if everybody else experiencing problems with your website.
    It appears like some of the text in your content
    are running off the screen. Can somebody else
    please comment and let me know if this is happening to them as well?
    This could be a problem with my web browser because I’ve had this happen before.
    Cheers

  20. Hey there superb blog! Does running a blog like this take a lot of work?
    I’ve very little expertise in coding however I had been hoping
    to start my own blog in the near future.
    Anyways, if you have any suggestions or techniques for new blog owners please share.
    I understand this is off subject but I simply had to ask. Thank you!

  21. Hi! I just wanted to ask if you ever have any issues with
    hackers? My last blog (wordpress) was hacked and I ended up losing months of
    hard work due to no back up. Do you have any methods to prevent hackers?

  22. each time i used to read smaller articles that also clear their motive, and that is also happening with this piece of writing which I am reading at this
    time.

  23. Very great post. I just stumbled upon your blog and wanted to say that I have really loved surfing around
    your weblog posts. In any case I’ll be subscribing on your feed and I’m hoping you write again very soon!

  24. My coder is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the expenses. But he’s tryiong none the less.
    I’ve been using WordPress on a variety of websites for about a year and am nervous about switching to another platform.
    I have heard great things about blogengine.net. Is there a way I can import all my wordpress posts
    into it? Any kind of help would be greatly appreciated!

  25. I know this if off topic but I’m looking into starting my
    own blog and was curious what all is needed to get set up?
    I’m assuming having a blog like yours would cost a pretty penny?

    I’m not very web savvy so I’m not 100% positive. Any recommendations or advice would be greatly appreciated.
    Cheers

  26. Hi! I’ve been reading your weblog for a while now and finally got
    the bravery to go ahead and give you a shout out from Austin Tx!
    Just wanted to say keep up the excellent job!

  27. My partner and I stumbled over here by a different web page and thought I might check things out.
    I like what I see so i am just following you. Look forward to going over your
    web page for a second time.

  28. sling tv coupons and promo codes for november 2018
    Nice weblog right here! Also your website rather a lot
    up very fast! What web host are you the usage of?
    Can I am getting your affiliate hyperlink in your host?
    I desire my web site loaded up as fast as yours lol sling tv
    coupons and promo codes for november 2018

  29. Heya! I know this is somewhat off-topic but I had to ask.

    Does managing a well-established website such as yours take a lot of work?
    I’m brand new to operating a blog but I do write in my journal
    every day. I’d like to start a blog so I can easily share my experience and
    views online. Please let me know if you have any ideas or
    tips for new aspiring blog owners. Thankyou!

  30. Thanks for your marvelous posting! I quite enjoyed reading it, you can be a great author.
    I will make certain to bookmark your blog and definitely will come back from now on. I want to encourage
    one to continue your great work, have a nice day!

  31. Right here is the perfect webpage for anybody who hopes to understand this topic.
    You know a whole lot its almost tough to argue with you
    (not that I actually would want to…HaHa). You certainly put a brand new spin on a
    topic which has been discussed for decades. Excellent
    stuff, just excellent!

Leave a Reply

Your email address will not be published.

© Highpurple 2018