From soft toys to iodine tablets everything today is available online. Blame it on the dependency or praise the advancement in technology, here we are today at ‘Everything is possible, THROUGH INTERNET’ state. With wider scope to approach audiences, everything has gone digital, including Marketing. And the very same Digital Revolution has come to the rescue of Digital Marketing through Marketing Automation.
So, what is Marketing Automation? In simple terms, it means automating your marketing techniques. It refers to software platforms and technologies that market a business effectively through various channels available online. But the most prevalent misconception about Marketing Automation is that it is difficult to set up and maintain. On the contrary, it allows marketing team with limited time and resources to sweat less and gain more.
1. Less Pain, More Gain
Marketing Automation is like an extra member on your Marketing Team. It is a backbone that keeps your daily schedule on check without the need of your constant interference. While you prepare for the meeting, Marketing Automation software sends out emails with precision accuracy. When you’re busy guiding your team, it would be qualifying and assigning leads. And when you’re trying to figure what’s happening around your business, it would be already half way tracking your customers’ behavior. In short, it eases the efforts you put in on everyday tedious tasks. And, as intelligently as you expect an ace marketer to do so.
2. One Single Solution
Don’t pat your shoulders for having multiple marketing tools for a series of tasks running on various platforms. Because it only complicates your marketing process and makes it less efficient, if anything. Marketing Automation on the other hand, runs all these tools on a comprehensive platform collecting the bits and pieces from each and creating a wholesome customer scenario and their respective campaigning solutions. For marketers, this means you can create, manage, measure and deploy your assets all in one place.
3. Create, Customize and Nurture Client Relationships
Before a visitor becomes your prospect and finally turns into your customer, they explore a lot of information online. To track your customers’ behavior through these funnel stages, Marketing Automation simply follows them from the time they become aware of the need you are trying to fulfill to the time they become aware of your brand and finally to the point when they start evaluating your brand vs others and they make the final decision.
Based on the results of the behavior, you can narrow down the effective content and customize it for them. So, every time a person visits a website, Marketing Automation software tracks them and finds a pattern. To engage the customer it feeds in relevant personalized data.
Only 20% of your visitors are actually prospects worth your time. To create and nurture a relationship with these prospects, Marketing Automation analyzes the ROI scenario and helps you create better strategies.
4. Testing Opportunities
It is worth a few tries before you decide which one is the best. Marketing Automation provides that facility in terms of email messages, landing pages, online forms etc. It assesses the time spent reading/ignoring emails, the frequency with which they are sent, their subject lines and many more details. By individually testing and then combining all the most-engaged parameters, the best combination of variables is arrived at.
5. Analyzing the ‘Marketing’ Performance
Measuring and determining the marketing techniques that impact your ROI in the best way are very crucial. From the time a prospect ‘clicks’ to till he ‘closes’ the email or any other campaign his activity is tracked and his behavior analyzed all through by Marketing Automation Software. Reports and numbers generated from this information gives an insight into both highlights and glitches in your strategies. On the other hand, these reports can keep your stakeholders up-to-date and can measure its contribution to the revenue.
These five reasons can easily justify the investment made on Marketing Automation tools in a business. Well, the advantages of Marketing Automation mentioned above are topping the list and are not limited just to these.
Marketing Automation doesn’t just benefit the Marketing team in a company, it reduces the manual effort of Sales team too. Many companies are inviting Marketing Automation into their business world. When are you?