Is Your Content Marketing Team Working for You? Measuring Your Content Marketing Effectiveness

Content marketing is one of the most critical pillars of your marketing efforts. You want to connect with your customers, providing them with valuable content that will help solve their pain points and help establish your business as an expert in your field. Sometimes, however, it can be difficult to determine whether or not your content marketing efforts are working for you. By using these methods, you can more effectively assess the effectiveness of your content marketing efforts. Google Analytics provides you with an excellent study of how your content marketing methods are working for your business.

Read more

Top 5 Ways to Improve Your Customer Engagement Strategies

Brand loyalty has always been an important factor in building a solid business, but in today’s age of a billion online options, it’s even more so. A lot of companies have amazing products, so to give your customers that extra incentive to become a loyal and returning customer, they have to fall in love with you as well as your products. You have to engage them on a more personal level.

Read more

Marketing Best Practices to Target Audience Testing

If you’re new to dealing with lead generation campaigns, you’ll soon realize it’s a long road in dealing with the marketing funnel. Nurturing leads is a true journey involving many detailed steps that requires more personal techniques to reach those you want to target.

Read more

Marketing Best Practices You Can Adopt In Lead Generation Campaigns

Lead generation campaigns are an important part of doing business. When you can capture more leads, it allows you to promote your business to those who have already expressed interest. It gives your sales team something to work with so that it isn’t all about cold calling. Your sales team can be more productive if you are actively generating new leads.

Read more

© Highpurple 2018