The wisdom of children never ceases to amaze me. While dropping my six-year-old son to school one day, we tuned into a radio jingle and it picked up his ears. The ad was for a two-night stay at a resort for Rs 10,000 per room night!
If you’re new to dealing with lead generation campaigns, you’ll soon realize it’s a long road in dealing with the marketing funnel. Nurturing leads is a true journey involving many detailed steps that requires more personal techniques to reach those you want to target.
Don’t ramble. Don’t rattle. Be prudent in your marketing communication.
It’s a fact of life: For today’s multi-screen hooked, attention-deficit audience, less is more. Don’t beat about the bush. Get to the heart of the matter, and they may listen. Else, you will simply drive them away.
Since its inception over a decade ago, Google Analytics has proven to be an indispensable web marketing tool for many businesses with an online presence. This immensely popular website analytics tool provides online businesses and marketing affiliates with crucial data about the traffic flow of users to their sites and the activities they perform. The data can then be analyzed, and the information used to enhance the functionality and performance of a website. Although the capabilities of Google Analytics are varied, there are five crucial features that you will find very helpful in monitoring the performance of your site.
Lead generation campaigns are an important part of doing business. When you can capture more leads, it allows you to promote your business to those who have already expressed interest. It gives your sales team something to work with so that it isn’t all about cold calling. Your sales team can be more productive if you are actively generating new leads.
At some point, everyone who works in design—that includes graphic designers, interior designers, web designing agencies and more—must confront the ways in which they use color. And at some point, inevitably, that becomes self-examination—an attempt to understand the extent to which the designer’s personal sensibilities conflict or are in harmony with the perceptions of their audience.
Today’s digital marketing agencies can access many kinds of data from any network. Think Facebook and Twitter. Their marketers have the job of sorting through vast amounts of “unstructured data,” and it could overwhelm them, says Forbes.com’s John Ellett. The solution is not putting more marketers on the case. Instead, companies can use digital marketing tools powered by artificial intelligence (AI) and decide how to make the best use of this data.
With iPhones, Tablets, and Android phones becoming one of the most common mediums for users to browse websites online, it is high time that website owners realize the significance of designing responsive websites. Though the first website of this genre was created some time back in 1996 when the Nokia 9000 web-friendly communicator was launched, the concept is yet to carve a place for itself among the web based businesses. 2012 saw the topic being avidly discussed. So what is the big hype that surrounds responsive web design? Let’s delve into the specifics.
Pay-per-Click (PPC) advertising uses the power of the Internet to promote your website, and in the process the products or services that your business offers. There are a plethora of reasons why your particular PPC campaign is not as effective as you hoped when you developed it.